Small business & contractor web design
A fast, mobile-friendly website that shows your work, answers buying questions, and makes the next call or quote request easy.
Website design servicesWeb design. Local SEO. Contractor marketing.
Good at your trade.
Your marketing should be, too.
We help contractors and small businesses get found, earn trust, and make it easier for the right customers to reach out. Start with a free, personal review of what is costing you calls.
Get my free X-Ray- Websites built around calls and quote requests
- Local SEO and Google visibility in your service area
- Ads and reporting tied to real inquiries, not just clicks
Steel Master Roofing · First 71 days, Aug 18 to Oct 27, 2026
516homeowner
leads26signed
jobs
See the dated results and what they mean
leads26signed
jobs
Real businesses.
Real work.
Client case study / Steel Master Roofing
A website is a start.
A working lead system is the goal.
For this Goshen, Indiana roofing contractor, we connected the website, local search, paid ads, quote requests, and follow-up. Then we measured what actually came through.
The first 71 days · August 18 to October 27, 2026
- Homeowner leads
- 516
- Signed jobs
- 26
- Out in proposals
- $1M+
Quote requests, Local Services leads and form inquiries in the lead ledger.
$397,950 signed on $33,931 in Meta and Google ad spend. $346,880 came from new customers.
$1,000,889 with 43 homeowners. Proposals are not signed work.
How these numbers are counted
Source: the client's lead ledger, the office appointment tracker, the proposal software and the ad platforms, August 18 to October 27, 2026. Leads can include repeat people and are not all qualified. Signed jobs are counted by the office.
Ad spend is paid directly to Meta and Google and excludes agency fees. This is one client and one 71 day window, not a promise of the same result for another business.
The work behind the numbers: search-focused landing pages, instant quotes, local visibility, lead capture, campaign measurement, and follow-up.
Read the full case studyFrom the owner
“Sam rebuilt our site and got it doing what we needed without me having to hold his hand through it. We can finally see where our leads are coming from.”
Fix the part that is holding you back
Not another pile
of marketing tasks.
You do not need every service. You need the right work, in the right order, with a clear way to tell whether it is helping.
Show me where to startLocal SEO & Google Business Profile
Service pages, business-profile optimization, and a review process that help customers find and trust you in the towns you actually serve.
Local SEO servicesGoogle Ads & contractor marketing
Campaigns built around the jobs you want, relevant landing pages, and tracking that separates a click from an inquiry.
Contractor marketing servicesProof, follow-up & reporting
Real project photography and video, clearer customer follow-up, and reporting that tells you what is known and what still needs tracking.
Explore the full scope
Direct access. Clear accountability.
You work with Sam.
Not a rotating account rep.
I am Sam Harrington, founder of Tin Roof Digital. I stay close to the work, from the first review through the website, campaigns, and reporting, with specialists brought in when the project needs them.
If the website is not your biggest problem, I will tell you. If we are a fit, you get a clear scope before any paid work starts.
Sam HarringtonFounder, Tin Roof Digital
Michigan roots. Clients across the US.
Local to your customers.
Built around your market.
Based in southwest Michigan, we work with contractors and small businesses across the US. Websites, local SEO, and paid campaigns are planned around your actual service territory.
We work remotely across these states. We do not claim an office in every market or guaranteed map rankings.
- Michigan MI
- Indiana IN
- Ohio OH
Before you hit send.
What do I get in the free X-Ray?
A one page scorecard: your listings, your Google reviews next to your top 5 competitors, Facebook, content, your website and how customers reach you, with the fixes in order. It comes back within 48 hours and no account access is required. Request it here.
Do I have to book a call or buy anything?
No. The report is free and arrives by email. Use the recommendations yourself, give them to your current provider, or ask Tin Roof to help. There is no required call.
Can you improve my existing website?
Yes. The review starts with what you already have. A rebuild is only one option; clearer copy, better local pages, stronger proof, or a simpler form may be the better first step.
Do you only work with roofers?
No. Roofing is the featured case study, not the only industry we serve. Tin Roof also works with excavation, fencing, trades, and other small service businesses.
What does paid work cost?
The X-Ray costs nothing. Website projects and marketing programs are scoped separately around the work needed. Any advertising budget is separate from agency fees. You receive a scope and price before work starts.
Will I get the same results as Steel Master?
No result is guaranteed. Your trade, market, offer, budget, website, and follow-up affect the outcome. The case study shows the kind of work and measurement we bring, not a promise of a specific number of leads or sales.
A useful first step. Not a sales presentation.
Find out what to fix.
Then decide who fixes it.
See where you stand against your top 5 competitors and what to fix first.