Agencies don't get you.
Big agencies charge $10K+/month and hand you off to a junior account team. You spend more time explaining your business than growing it.
Marketing built for small business owners
You didn't build this alone.
Don't market it alone either.
Tin Roof Digital is a marketing partner for small business owners who need someone in their corner. Real strategy, real execution, real people who care about your growth as much as you do.
- 14 days to launch
- One person on your account
- 24hr response time
Proof in the numbers
We built pages for how people actually search.
They convert 20 times better.
Steel Master Roofing, Goshen IN. We rebuilt the site and switched on real measurement on August 21, 2026. Here is what the first nine days of tracking show. Nine days is a small sample and we would rather say so than dress it up.
- 1 in 10
The search pages we built
4 forms from 38 visits - 1 in 198
The general quote pages
6 forms from 1,185 visits - 20
Completed forms in nine days
From 1,971 visits sitewide - 30 → 97
Weekly visits from free Google
Climbing six weeks straight
Completed forms only, counted in Google Analytics. Phone taps, clicks and form starts are deliberately not counted, because a tap is not a name and a number you can follow up. Paid search converted best at 1 in 9. Paid social converted worst at 1 in 493 despite sending the most traffic. Still early, and we will update this as the sample grows.
“Sam got us set up fast and kept it simple. We went from invisible on Google to showing up for searches in our area within a few weeks. The phone has been ringing more than it ever has.”
The problem
You're doing everything right.
So why isn't the phone ringing?
DIY isn't cutting it anymore.
You've outgrown Sunday-night Facebook posts. Your competitors are ranking, running ads, and getting the calls. You're playing catch-up.
Hiring in-house is a leap.
A marketing coordinator costs $85K to $115K per year when you add benefits, taxes, and turnover. That's not a hire. That's a bet.
Who we serve
For the people running the businesses that make communities run.
Contractors & Trades
Roofers, fabricators, home services, specialty contractors. SEO, Google Business Profile, ads, and video content that keeps the phone ringing.
Contractors & tradesRestaurants & Local Retail
Product brands and local shops that need a Shopify build that converts, clean product content, and ads that pay for themselves.
Restaurants & local retailEquine & Ranch
Riding schools, tack makers, feed and ranch retail, equine services. A category most agencies do not understand and we already work in.
Equine & ranchManufacturing & Industrial
Metal fabricators, machine shops, and industrial suppliers. Search visibility and RFQ pathways that bring qualified quote requests to your inbox.
Manufacturing & industrialTwo ways to work together
A website you can afford, or the whole operation.
Most shops need one good site that shows up when someone nearby searches. Some businesses need the whole thing built and measured. I do both, and they are priced completely differently, so here is which is which.
Websites, one price
From $129 a month
A real website for a shop, salon, or service company. No setup fee, live in about ten business days, and I keep it running after that. The full list of what is included is on the pricing page, along with four sample builds you can click through.
See what is included and what it costs
The full build
Scoped and quoted
Site, local search, ads, and measurement that tells you which marketing produced a customer. This is what we built for Steel Master Roofing, where the pages we made convert at 1 in 10 against 1 in 198 for their general quote page. Priced after a conversation, never off a menu.
Read what that looked likeWhat we do
From your first website to your full marketing team. We meet you where you are.
Every engagement starts with a conversation, not a menu. Whether you need one clean website or an always-on marketing operation, we scope to fit. Here's the range of what we handle.
Build the foundation
Your digital home base, done right.
- Website design and build (Shopify or custom)
- Google Business Profile setup and optimization
- Local SEO foundation and schema
- Review collection system
- Analytics and Search Console setup
- Domain, hosting, and email guidance
Run the marketing
A hands-on team keeping the phone ringing.
- Ongoing SEO and content strategy
- Paid ads on Meta and Google
- Email and SMS (Klaviyo, HubSpot, Mailchimp)
- Social content and video editing
- Monthly reporting and strategy calls
- Direct line to Sam
Lead the brand
Positioning, strategy, and the team to execute it.
- Brand consulting and positioning
- Fractional CMO strategy
- Full contracted marketing team
- Vendor coordination and consolidation
- Video shoots, drone, and print collateral
- Board-ready reporting
Not sure where you fit?
Start with a free Report Card. Ninety seconds gets you a real read on where your business stands online and where the biggest wins are hiding.
The Tin Roof difference
The team that cares as much as you do.
Every client works directly with Sam Harrington from the first email through every month of service. Sam runs strategy, handles the calls, and does the work. When a job needs a specialist, such as a video shoot or a heavy development lift, Sam brings one in and manages them directly.
No junior account team fumbling through your business. No ticket queue burying your requests. No wondering who's actually running your marketing.
- One point of contact, start to finish
- Scope written down before you pay
- Replies inside 24 hours
The process
From invisible to found. Here's how.
- 01
Discovery call (30 min)
We talk about your business, your goals, and where your marketing is stuck. No sales pitch. If we're not the right fit, I'll tell you.
- 02
Custom scope and agreement
I put together a scoped agreement for exactly what your business needs. No templated packages, no surprise upsells.
- 03
Foundation phase (30 to 90 days)
Website, SEO, Google Business Profile, review systems, and analytics all get built. You start seeing traffic and leads within the first 30 to 60 days.
- 04
Ongoing operations
Monthly reporting, strategy calls, ad management, content creation. Your marketing runs while you run your business.
About
Built by someone who's actually done it.
I'm Sam Harrington, founder of Tin Roof Digital. I've spent years in commercial sales, brand development, and small business operations. I built Tin Roof because small and mid-size businesses deserve better than the “$500 a month local SEO” nonsense that dominates this industry.
I lead every client relationship personally. I run strategy, I take the calls, and I do the work. When a job calls for something outside what I do well, I bring in a contractor and manage them myself. You never get handed off.
You get a partner, not a package.
More about how we workWhere we work
Eight markets across Michigan and Indiana.
We are based in Three Rivers and work with owners across the region, on site where that helps and remotely where it does not. Each market page covers what local search actually looks like there, including who you are competing with and how much review history the leaders have built.
Free website report card
Want to know what's actually holding your business back?
Drop your website URL and email. Within 24 hours I'll send you a personalized Website Report Card that grades your site across 12 key areas: technical SEO, Google visibility, mobile performance, content quality, conversion setup, and more. No sales pitch. No obligation. Just an honest assessment.
- 12-point graded assessment
- Delivered in 24 hours
- Reviewed by Sam personally