The process

No contracts to sign before you know what is broken.

Four steps from first email to work in progress. The first one is free and you can stop after it with nothing owed.

The process

Four steps, with a clear decision at each.

1

Free X-Ray

You tell me your business and town. Within 48 hours I send back a scored X-Ray across 8 checks: your listings, reviews against your top 5 competitors, Facebook, content, website and how customers reach you. It names the three problems costing you the most, in order. No call required to receive it.

2

Strategy call

Thirty minutes, with me, not a closer. We go through the X-Ray, I ask what your best customers actually look like and where the leads come from today, and we work out whether marketing is even your bottleneck. Sometimes it is not, and I will tell you.

3

Written scope and price

You get a document that lists what gets built, what happens each month, who does it, what it costs, and what is explicitly not included. Fixed price, agreed before anything starts. If it is wrong, we change it before you sign.

4

Build and run

Work begins on a schedule you can see. You get a monthly report in plain English covering what was done, what it produced, and what is next. Direct line to me the whole way through.

Inside the X-Ray

Eight checks, one score, your fixes in order.

This is the same review process used on every prospective client. It is manual, not an automated scan with a logo dropped on it.

AreaWhat we checkWhy it costs you money
Google Business ProfileCategories, services, hours, photos, posts, Q&AMost local buyers never scroll past the map pack
Map pack rankingWhere you sit for your core service in your townPosition three to position one is a large jump in calls
ReviewsCount, average, recency, and response rateBuyers compare you to the next result in seconds
NAP consistencyName, address, phone across major directoriesMismatches suppress local rankings quietly
Mobile experienceLayout, tap targets, click-to-call, forms on a real phoneMost of your traffic is on a phone
Page speedCore Web Vitals and load time on mobile dataSlow pages lose visitors before they read anything
Technical SEOTitles, headings, indexation, sitemap, crawl errorsPages that are not indexed cannot rank at all
Service pagesWhether each service you sell has its own real pageOne page cannot rank for six different services
Local contentCoverage of the towns and areas you actually serveSearch is local long before it is national
Conversion setupCalls to action, forms, tracking, follow-up pathTraffic without a conversion path is a rounding error
CompetitorsWho is outranking you locally and what they have that you do notYou are being compared whether you like it or not
AI search visibilityStructured data and how clearly your business is describedA growing share of searches never reach a results page

What you are agreeing to

  • A written scope with a fixed price, agreed in advance
  • A named start date and a visible build schedule
  • One monthly report you can actually read
  • Direct access to Sam, replies within one business day

What you are not agreeing to

  • A long contract signed before any diagnosis
  • Ad spend bundled invisibly into a management fee
  • Ranking or lead guarantees, which nobody can honestly make
  • Being handed to a junior after the sale

Common questions

Before you send anything.

Is the X-Ray actually free?

Yes. No card, no call required, no obligation. You can take the findings to another provider or fix them yourself. Plenty of people do.

How fast do you turn it around?

Within 48 hours. If something delays it, you get an email saying so.

What does this cost if I move forward?

It depends entirely on scope, which is why there is no rate card on this site. A single-location service business and a manufacturer with a full product catalog are different jobs. You get a fixed written price after the strategy call, before any commitment.

Do I have to sign a long contract?

Website and marketing work is scoped around the business, content, integrations, and ongoing support. Deliverables, fees, timeline, and agreement terms are confirmed in writing.

Do you work with businesses in other states?

Yes. We work with businesses anywhere in the US. Websites, local SEO, Google Business Profile work and ads are done remotely, and on-site shoots are planned around travel.

Can you guarantee page one?

No, and anyone who does is either guessing or lying. What is guaranteed is the work in the scope, the reporting, and an honest read on whether the investment makes sense for your business.

Proof from a real client

What the system did for a metal roofer in Goshen, Indiana.

A new website, an instant quote, a follow-up that lets homeowners pick their own time, and ads on Google and Meta. Here are the first 71 days.

516

Homeowner leads in 71 days

$398K

Signed from 26 jobs, on $33,931 in Meta and Google ad spend

$1M+

Still out in proposals to 43 homeowners

One metal roofing client in Goshen, Indiana, August 18 to October 27, 2026: 516 leads, $397,950 signed, $1,000,889 in proposals. Leads are not all unique or qualified. Signed, not collected. Some jobs were returning customers; $346,880 came from new customers. Ad spend excludes agency fees. Not a promise of future results.

Read the Steel Master Roofing case study

Step one takes thirty seconds.

Tell me your business and town. You will have your X-Ray back within 48 hours.