What you are agreeing to
- A written scope with a fixed price, agreed in advance
- A named start date and a visible build schedule
- One monthly report you can actually read
- Direct access to Sam, replies inside 24 hours
The process
No contracts to sign before you know what is broken.
Four steps from first email to work in progress. The first one is free and you can stop after it with nothing owed.
The process
Four steps, and you can stop after any of them.
1
Free Report Card
You send your website. Within 24 hours I send back a graded review across 12 areas: technical SEO, Google Business Profile, mobile performance, page speed, content, reviews, and conversion setup. It names the three problems costing you the most, in order. No call required to receive it.
2
Strategy call
Thirty minutes, with me, not a closer. We go through the Report Card, I ask what your best customers actually look like and where the leads come from today, and we work out whether marketing is even your bottleneck. Sometimes it is not, and I will tell you.
3
Written scope and price
You get a document that lists what gets built, what happens each month, who does it, what it costs, and what is explicitly not included. Fixed price, agreed before anything starts. If it is wrong, we change it before you sign.
4
Build and run
Work begins on a schedule you can see. You get a monthly report in plain English covering what was done, what it produced, and what is next. Direct line to me the whole way through.
Inside the Report Card
Twelve checks, one grade, three priorities.
This is the same review process used on every prospective client. It is manual, not an automated scan with a logo dropped on it.
| Area | What we check | Why it costs you money |
|---|---|---|
| Google Business Profile | Categories, services, hours, photos, posts, Q&A | Most local buyers never scroll past the map pack |
| Map pack ranking | Where you sit for your core service in your town | Position three to position one is a large jump in calls |
| Reviews | Count, average, recency, and response rate | Buyers compare you to the next result in seconds |
| NAP consistency | Name, address, phone across major directories | Mismatches suppress local rankings quietly |
| Mobile experience | Layout, tap targets, click-to-call, forms on a real phone | Most of your traffic is on a phone |
| Page speed | Core Web Vitals and load time on mobile data | Slow pages lose visitors before they read anything |
| Technical SEO | Titles, headings, indexation, sitemap, crawl errors | Pages that are not indexed cannot rank at all |
| Service pages | Whether each service you sell has its own real page | One page cannot rank for six different services |
| Local content | Coverage of the towns and areas you actually serve | Search is local long before it is national |
| Conversion setup | Calls to action, forms, tracking, follow-up path | Traffic without a conversion path is a rounding error |
| Competitors | Who is outranking you locally and what they have that you do not | You are being compared whether you like it or not |
| AI search visibility | Structured data and how clearly your business is described | A growing share of searches never reach a results page |
What you are not agreeing to
- A long contract signed before any diagnosis
- Ad spend bundled invisibly into a management fee
- Ranking or lead guarantees, which nobody can honestly make
- Being handed to a junior after the sale
Common questions
Before you send anything.
Is the Report Card actually free?
Yes. No card, no call required, no obligation. You can take the findings to another provider or fix them yourself. Plenty of people do.
How fast do you turn it around?
Within 24 hours in almost every case. If something delays it, you get an email saying so.
What does this cost if I move forward?
It depends entirely on scope, which is why there is no rate card on this site. A single-location service business and a manufacturer with a full product catalog are different jobs. You get a fixed written price after the strategy call, before any commitment.
Do I have to sign a long contract?
No. Build work is scoped and priced as a project. Ongoing work is month to month unless you specifically want a longer term.
Do you work with businesses outside Michigan and Indiana?
Most clients are in Michigan, Indiana, and Ohio, and local work is easier when we know the market. Remote work outside that footprint is fine when the fit is right.
Can you guarantee page one?
No, and anyone who does is either guessing or lying. What is guaranteed is the work in the scope, the reporting, and an honest read on whether the investment makes sense for your business.
Step one takes thirty seconds.
Send your website address. You will have a graded Report Card back within 24 hours.