Google Search campaigns
Service-focused keywords, location settings, ad copy, negative keywords, and budget allocation. Search-term reviews help identify irrelevant traffic and useful opportunities.
Paid advertising / Google Ads & paid social
Google Ads for contractors.
Built around the right jobs.
Reach people looking for the work you actually want. We connect contractor advertising to relevant landing pages, clear quote requests, and reporting that follows the inquiry beyond the click.
Campaign scope and media budget agreed before launch. Ad spend is separate from management fees.
From search to a useful conversation
More clicks are not
the whole point.
A roofer looking for replacement work needs a different campaign than an excavation company looking for site-preparation jobs. We start with your priority services, territory, capacity, and the questions a good customer asks.
Then we connect the ad to a page that answers those questions and a contact path your office can use. If the foundation is not ready, we fix that before recommending more spend.
Contractor PPC & paid social management
The campaign is only one piece.
Facebook & Instagram ads
Campaigns built around real project imagery, useful offers, and a clear next step. We choose paid social when the audience, creative, and budget make it a sensible fit.
Local Services Ads support
Where the business category and location are eligible, we can help with setup and ongoing lead review. Availability and verification depend on Google's requirements.
Relevant landing pages
Match the page to the service being advertised. Clear proof, mobile-friendly forms, phone links, and an obvious next step instead of sending every visitor to a generic homepage.
Conversion tracking
Track the agreed call, form, or quote actions and retain useful campaign attribution. Connect office outcomes where the records support a reliable match.
Reporting & improvements
Review spend, inquiries, lead quality, and follow-up. Separate leads from proposals and signed jobs rather than presenting every conversion as a new customer.
Roofing company / Goshen, Indiana
Advertising connected
to the rest of the business.
For a metal roofing business, our work connects paid campaigns, the website, quote requests, attribution, and office follow-up. The case study explains the engagement and the limits of the reported numbers.
Its operating snapshot combines several inquiry sources. It is not evidence that every inquiry came from a paid ad, and it is not a promise of what another campaign will produce.
Read the roofing marketing case study
Before we launch
A clear scope. A measurable starting point.
- 01
Review the offer and the territory.
Agree on the jobs you want, where you can deliver them, your capacity, and the budget. Review existing campaign history and account access if available.
- 02
Build and check the complete path.
Prepare campaigns, creative, and landing pages. Verify the agreed tracking, form delivery, and notification routing before traffic arrives.
- 03
Use real lead feedback.
Review search terms and campaign performance alongside office feedback. Adjust targeting and messaging based on what happened, not just what received clicks.
Need the foundation first? Explore contractor website design, local SEO, and photo and video production. Ongoing organic posting is covered under social media management.
Questions about contractor advertising
What does paid advertising management cost?
Pricing depends on the channels, campaign scope, landing-page work, creative, and reporting needs. The proposal separates management fees, setup or production work, and the media budget paid to advertising platforms. We do not recommend a universal spend before reviewing the business.
Can you work with our existing Google Ads account?
Yes. We start by reviewing account access, campaign history, tracking, and landing pages. The review determines what should stay, what needs fixing, and whether a larger rebuild is justified.
Do you guarantee a number of leads?
No. Demand, competition, budget, the offer, and your follow-up all affect results. We agree on what to measure and report the evidence, including when a lead cannot be connected to a signed job.
Where do you manage campaigns?
We are based in southwest Michigan and serve contractors in Michigan, Indiana, Ohio, Illinois, Kentucky, and Tennessee. Campaign geography follows your actual service territory, not every state we serve.
Put the next ad dollar
behind a clearer plan.
Tell us the services you want to promote, your territory, and whether you are already running campaigns.