Frequently asked questions

Answers to the questions we hear most often.

If you do not see what you are looking for just reach out directly. We are happy to answer anything.

Pricing and Services

What does starting at mean for pricing?
Every business is different. The starting price reflects a straightforward setup for a typical small business. Depending on complexity, number of locations, or the scope of services needed, the final quote may be higher. We price every project individually so there are never any surprises.
Is there a long-term contract?
No long-term contracts. We offer flexible agreement options built around your business needs. We keep clients by delivering results every month - not by locking them in.
What is included in the monthly fee?
The monthly retainer covers website updates and maintenance, Google Business Profile monitoring, review management and response, seasonal content updates, and monthly performance reporting. Essentially everything it takes to keep your digital presence active and performing month after month.
What is the AEO add-on and do I need it?
AEO stands for Answer Engine Optimization. It is the practice of getting your business found in AI-powered search results like ChatGPT, Perplexity, and Google AI overviews. Most businesses are not doing it yet which means early movers have a real advantage. It is an add-on that requires an existing Get Found or Stay Found plan.
What does the Custom Consulting service include?
Consulting engagements are fully customized depending on what you need. This can include brand positioning, go-to-market strategy, competitive landscape analysis, digital roadmap development, and ongoing advisory. We scope and price each engagement individually - contact us to discuss your situation.

Getting Started

How long does it take to go live?
Most businesses are live within 10 to 14 days of kickoff. Google Business Profile optimization typically completes within the first week. We move fast because your busy season does not wait for anyone.
What do I need to provide to get started?
We keep the kickoff list short. Typically we need your logo, a handful of photos of your business, your business details like hours and service area, and access to your Google Business Profile if you have one. We will walk you through everything in the kickoff call.
Do I need to already have a website or Google profile?
No. We build everything from scratch if needed. Many of our clients come to us with nothing in place - no website, no Google profile, no reviews. Starting from zero is completely fine and often easier because there is nothing outdated to undo.
What if I already have a website I like?
That is fine. We can work with your existing website if it is in good shape, and focus our efforts on Google optimization and review strategy instead. We will be honest if we think the site needs work - but we never push unnecessary rebuilds.

Working Together

Who will I actually be working with?
You work directly with Sam Harrington - the founder - from day one through the life of the relationship. No account managers, no junior developers, no ticketing systems. You have a direct phone number and email and Sam handles your account personally.
How do I reach you if something comes up?
Call or text 574-350-9712, or email hello@tinroofdigital.com. We respond within one business day on normal matters and same day on anything urgent.
Do you work with businesses outside of Michigan and Indiana?
Yes. While our initial focus is on campground owners and small businesses in the Midwest, we work with clients across the US. Digital presence work is location-independent and we can help any small business get found online regardless of where they operate.
What industries do you specialize in?
We have dedicated experience in campgrounds and outdoor hospitality, landscaping and lawn care, and small businesses broadly - including salons, contractors, restaurants, local retail, healthcare, and service businesses. If you serve your local community and need to be found online we can likely help.

Still have a question?

Reach out directly. Sam responds to every inquiry personally, usually within a few hours during business hours.

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Sam Harrington

Sam Harrington

Founder, Tin Roof Digital. You will always talk directly to me.

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