You talk to me.
No account manager, no ticket queue, no junior handoff. The person who scopes your work is the person who does your strategy calls and answers your email. A personal reply within one business day.
Sam Harrington, founder
Built by someone who has actually run a small business.
I am Sam Harrington. I started Tin Roof Digital because owners kept telling me the same thing: they were paying for marketing and had no idea what they were getting. I lead every account personally, from the first email through every month of service.
The short version
Thirteen years in sales before a single line of code.
Most of my career was spent in commercial sales and account management, then in ecommerce operations and performance marketing. I have carried a quota, managed retailer relationships, planned production, and watched what happens to a business when the phone stops ringing.
That background is the whole reason Tin Roof exists. I am not a designer who learned to sell. I am a salesperson who learned to build, which means I care less about how a website looks in a portfolio and more about whether it turns a stranger into a customer.
You get a partner, not a package.
How I work
Three commitments I do not break.
Scope is written down.
Every engagement gets a written scope before any money changes hands. You know what is included, what is not, and what it costs. No surprise line items and no quiet upsells.
I tell you the truth.
If your problem is pricing or staffing rather than marketing, I will say so. If we are not the right fit, I will say that too, on the first call, before you have spent anything.
In my own words
Why does Tin Roof work with contractors?
Because I grew up in one of those houses. My dad owned a deck and fencing company, and I saw what one extra lead or a little extra business meant at home: soccer cleats, a new baseball bat, the vacation we had been waiting on.
That is who Tin Roof Digital is for. Trade businesses where one more job a month makes a real difference for the owner and their family.
Read the transcript
I work with contractors and local service companies because I grew up in a family where my dad owned a deck and fencing company, and I see the impact that even just getting that one extra lead or that little bit of extra business has on a small business owner being able to buy their kid soccer cleats or buy that new baseball bat for their kid or maybe take their kid on vacation that they've been wanting to take them on.
Who I work with
Owners who are good at the work and tired of being invisible.
Roofers, excavators, fence installers, metal fabricators and other trade businesses across the country, where the owner still knows every customer by name. See the work for a metal roofing company in Goshen, Indiana.
The team behind me
Sam-led. Specialist-supported.
I run strategy and own the relationship. Execution is handled by people who do one thing well, so your website is not built by the same person editing your video.
Design and development
Custom builds, page speed, mobile behavior, instant quotes, and the conversion details most sites get wrong.
Search and content
Local SEO, Google Business Profile, schema, content production, and AI search visibility.
Paid media and video
Google and Meta campaign management, creative production, editing, and reporting that shows which leads turned into booked appointments.
Want an honest read on where you stand?
Tell me your business and town. Within 48 hours I will send back a scored X-Ray across 8 checks: your listings, your reviews next to your top 5 competitors, Facebook, content, your website and how people reach you. No pitch attached.
Sent personally by Sam. Delivered within 48 hours. Or call 574.350.9712.