You talk to me.
No account manager, no ticket queue, no junior handoff. The person who scopes your work is the person who does your strategy calls and answers your email. Replies inside 24 hours, every time.
Sam Harrington, founder
Built by someone who has actually run a small business.
I am Sam Harrington. I started Tin Roof Digital because owners kept telling me the same thing: they were paying for marketing and had no idea what they were getting. I lead every account personally, from the first email through every month of service.
The short version
Thirteen years in sales before a single line of code.
Most of my career was spent in commercial sales and account management, then in ecommerce operations and performance marketing. I have carried a quota, managed retailer relationships, planned production, and watched what happens to a business when the phone stops ringing.
That background is the whole reason Tin Roof exists. I am not a designer who learned to sell. I am a salesperson who learned to build, which means I care less about how a website looks in a portfolio and more about whether it turns a stranger into a customer.
You get a partner, not a package.
How I work
Three commitments I do not break.
Scope is written down.
Every engagement gets a written scope before any money changes hands. You know what is included, what is not, and what it costs. No surprise line items and no quiet upsells.
I tell you the truth.
If your problem is pricing or staffing rather than marketing, I will say so. If we are not the right fit, I will say that too, on the first call, before you have spent anything.
Who I work with
Owners who are good at the work and tired of being invisible.
Roofers, metal fabricators, fence installers, riding schools, tack makers, feed and ranch retail, restaurants and local shops. Businesses across Michigan, Indiana, and Ohio where the owner still knows every customer by name.
The team behind me
Sam-led. Specialist-supported.
I run strategy and own the relationship. Execution is handled by people who do one thing well, so your website is not built by the same person editing your video.
Design and development
Shopify and custom builds, page speed, mobile behavior, and the conversion details most sites get wrong.
Search and content
Local SEO, Google Business Profile, schema, content production, and AI search visibility.
Paid media and video
Google and Meta campaign management, creative production, editing, and reporting that shows what actually drove revenue.
Want an honest read on where you stand?
Send me your website. Within 24 hours I will send back a graded Report Card across 12 areas: technical SEO, Google visibility, mobile performance, content, and conversion setup. No pitch attached.
Reviewed personally by Sam. Delivered within 24 hours. Or call 574-350-9712.