Website & brand films
An owner story, business introduction, or project feature. Planned around a clear message, with supporting footage of the work.
Video production for roofers, contractors & trades
Your best marketing
is already on the job site.
We turn your people, projects, and process into website films, short social videos, ad creative, and construction photography. Real work, presented with care.
Built for the way contractors sell
Show who you are.
Show how you work.
Customers want to know who is coming to their property and whether the finished work will be worth it. An owner interview, a useful project walkthrough, and a clear view of the crew can answer questions a stock photo never will.
Short-form & ad edits
Focused cuts for social media and paid campaigns. Vertical and landscape versions, clean captions, and a next step matched to the channel.
Construction photography
People, progress, finished details, equipment, and completed projects. A real image library for service pages, Google Business Profile, proposals, and social content.
Short-form example / Tin Roof's own channel
What a vertical short
looks like.
A 30 second clip from our own record day, filmed in a pickup. A clear title up front, captions on screen for people watching with the sound off, and an end card that tells the viewer what to do next.
This is the format our short-form edits follow for Facebook, Instagram, YouTube and TikTok: vertical, captioned, and built to end on a next step.
Read the transcript
Of course, word of mouth is the best lead that there is. But when that stranger goes to look you up, are they finding your Google business profile? Do you have updated pictures? Is your service area right? And when they go to your website, does it look legitimate or is it outdated? Are they gonna trust you and be able to see what they need to see to decide to contact you and see if you're gonna get that job.
Client example / Steel Master Roofing
Meet the business
behind the roof.
A published Steel Master owner story featuring Matt and the work behind the company. Client statements describe Steel Master's business, not Tin Roof Digital's service guarantees.
A useful production plan
Know the deliverables
before the cameras roll.
- 01
Plan the story and the uses.
Agree on audience, locations, interview topics, permissions, channels, and the exact list of deliverables.
- 02
Capture the people and proof.
Film around the job schedule. Record interviews and supporting footage without getting in the crew's way.
- 03
Edit, review, and put it to work.
Review claims, captions, and cuts before release. Deliver agreed formats for the website, campaigns, and social channels.
On-location shoots. Content with a longer life.
Based in southwest Michigan, working with businesses across the US. Travel, shoot location, access, and production requirements are confirmed in the scope. Existing footage can also be reviewed for a defined editing project.
Can one shoot support the website and social media?
Yes. We plan the shoot around those uses from the start. The number of finished films, short cuts, photos, aspect ratios, and revisions is written into the agreement rather than left open-ended.
Can you edit footage we already have?
We can review it first. Usable resolution, audio, source quality, permissions, and the intended channels determine what can responsibly be made from the material.
Is ongoing posting included?
Only when it is part of the agreed scope. Content production, paid media management, and ongoing social publishing are separate responsibilities that can be combined when useful.
Give the finished content somewhere useful to go.
Production creates the assets. Social media management turns approved material into a calendar, captions, and consistent publishing. Paid advertising puts campaign creative in front of a selected audience.
Combine these services when useful, with separate deliverables and responsibilities written into the scope. See all contractor marketing services.
Proof from a real client
What the system did for a metal roofer in Goshen, Indiana.
A new website, an instant quote, a follow-up that lets homeowners pick their own time, and ads on Google and Meta. Here are the first 71 days.
516Homeowner leads
In the first 71 days.
$398KSigned from 26 jobs
$397,950 signed on $33,931 in Meta and Google ad spend.
$1M+Still out in proposals
$1,000,889 with 43 homeowners. Proposals are not signed work.
One metal roofing client in Goshen, Indiana, August 18 to October 27, 2026: 516 leads, $397,950 signed, $1,000,889 in proposals. Leads are not all unique or qualified. Signed, not collected. Some jobs were returning customers; $346,880 came from new customers. Ad spend excludes agency fees. Not a promise of future results. Read the Steel Master Roofing case study.
Have a project worth showing?
Tell us what you are building, where it is, and what you need the content to do.