Small business & contractor web design
A fast, mobile-friendly website that shows your work, answers buying questions, and makes the next call or quote request easy.
Website design servicesWeb design. Local SEO. Contractor marketing.
Good at your trade.
Your marketing should be, too.
We help contractors and small businesses get found, earn trust, and make it easier for the right customers to reach out. Start with a free, personal review of what is costing you calls.
Get my free report card- Websites built around calls and quote requests
- Local SEO and Google visibility in your service area
- Ads and reporting tied to real inquiries, not just clicks
Steel Master Roofing · Aug 18 to Sep 11, 2026
113recorded inquiries18homeowners quoted
or scheduled
See the dated results and what they mean
or scheduled
Real businesses.
Real work.
Client case study / Steel Master Roofing
A website is a start.
A working lead system is the goal.
For this Goshen, Indiana roofing contractor, we connected the website, local search, paid ads, quote requests, and follow-up. Then we measured what actually came through.
Operating snapshot · August 18 to September 11, 2026
- Recorded inquiries
- 113
- Homeowners quoted or scheduled
- 18
- Blended media cost per inquiry
- $61.46
87 online quote records + 26 charged Local Services leads.
Tracked by the office. These are not 18 sold jobs.
$6,944.85 media spend ÷ 113 recorded inquiries.
How these numbers are counted
Source: Tin Roof Digital's September 11, 2026 Steel Master operating snapshot, combining the online-quote ledger, charged Google Local Services leads, advertising spend, and the office appointment tracker. This is a historical snapshot, not a live counter.
Inquiry counts are not a claim of unique, qualified prospects or paid-ad-only leads. The cost figure blends paid media spend with all recorded inquiries, including unattributed inquiries, and excludes agency fees. Appointment totals are not a cohort conversion rate. No revenue lift, return on ad spend, or guaranteed future result is claimed.
The work behind the numbers: search-focused landing pages, instant quotes, local visibility, lead capture, campaign measurement, and follow-up.
Read the full case studyFrom the owner
“Sam rebuilt our site and got it doing what we needed without me having to hold his hand through it. We can finally see where our leads are coming from.”
Fix the part that is holding you back
Not another pile
of marketing tasks.
You do not need every service. You need the right work, in the right order, with a clear way to tell whether it is helping.
Show me where to startLocal SEO & Google Business Profile
Service pages, business-profile optimization, and a review process that help customers find and trust you in the towns you actually serve.
Local SEO servicesGoogle Ads & contractor marketing
Campaigns built around the jobs you want, relevant landing pages, and tracking that separates a click from an inquiry.
Contractor marketing servicesProof, follow-up & reporting
Real project photography and video, clearer customer follow-up, and reporting that tells you what is known and what still needs tracking.
Explore the full scope
Direct access. Clear accountability.
You work with Sam.
Not a rotating account rep.
I am Sam Harrington, founder of Tin Roof Digital. I stay close to the work, from the first review through the website, campaigns, and reporting, with specialists brought in when the project needs them.
If the website is not your biggest problem, I will tell you. If we are a fit, you get a clear scope before any paid work starts.
Sam HarringtonFounder, Tin Roof Digital
Michigan roots. Six-state service area.
Local to your customers.
Built around your market.
Based in southwest Michigan, we work with contractors and small businesses across Michigan, Indiana, Ohio, Illinois, Kentucky, and Tennessee. Websites, local SEO, and paid campaigns are planned around your actual service territory.
We work remotely across these states. We do not claim an office in every market or guaranteed map rankings.
- Michigan MI
- Indiana IN
- Ohio OH
- Illinois IL
- Kentucky KY
- Tennessee TN
Before you hit send.
What do I get in the free report card?
A personal review across 12 areas, including website clarity, mobile usability, local search visibility, and how easy it is to contact you. Sam emails the findings and three priority fixes within one business day. It is not a full paid-account audit and no account access is required.
Do I have to book a call or buy anything?
No. The report is free and arrives by email. Use the recommendations yourself, give them to your current provider, or ask Tin Roof to help. There is no required call.
Can you improve my existing website?
Yes. The review starts with what you already have. A rebuild is only one option; clearer copy, better local pages, stronger proof, or a simpler form may be the better first step.
Do you only work with roofers?
No. Roofing is the featured case study, not the only industry we serve. Tin Roof also works with excavation, fencing, trades, and other small service businesses.
What does paid work cost?
The report card costs nothing. Website projects and marketing programs are scoped separately around the work needed. Any advertising budget is separate from agency fees. You receive a scope and price before work starts.
Will I get the same results as Steel Master?
No result is guaranteed. Your trade, market, offer, budget, website, and follow-up affect the outcome. The case study shows the kind of work and measurement we bring, not a promise of a specific number of leads or sales.
A useful first step. Not a sales presentation.
Find out what to fix.
Then decide who fixes it.
Send your website. Get a personal review and three clear priorities.