Free guide for contractors
Five questions to ask before you hire a marketing company.
For each one: what a good answer sounds like, and the red flag. Ask them on the first call. Ask me too.
- 5 questions
- A good answer and a red flag for each
- Free, no sales call
Who owns the website?
And the domain, if you part ways.
Whose name is on the ad accounts?
It should be yours.
What do you report on?
Clicks, or signed jobs.
How do I cancel?
Know the way out before you go in.
What's in it
The five questions, with good answers and red flags.
They're all here. The guide adds three more things to do before you sign.
Who owns the website and the domain if we part ways?
Good answer: You do. The domain is registered in your name and you get the files or keep the site. Red flag: "We host it on our platform." That can mean you leave with nothing.
Whose name are the ad accounts in?
Good answer: Yours. They're added as a helper, and your card pays the platform directly. Red flag: They run your ads inside their own account and send you a summary.
What do you report on?
Good answer: Leads by source, and which ones turned into signed jobs. Red flag: Impressions, clicks, and reach, with nothing about jobs.
Do you work with my competitors in my area?
Good answer: A straight yes or no, and how they handle it. Red flag: They dodge the question, or say it doesn't matter.
What happens if it doesn't work, and how do I cancel?
Good answer: A clear answer in writing: the notice period and what you keep. Red flag: A long contract with no way out, or "that won't happen."
Who this is from
I build this for contractors. Here's one of them.
I'm Sam Harrington. Tin Roof Digital is a small shop, and you'd be dealing with me. These guides are the same basics I set up for the trades I work with. Use them whether you ever talk to me or not.
“Fast response and answers every question! Once we started with Tin Roof Digital we started getting more reliable leads. Would definitely recommend their services!”
What should I ask a marketing agency before hiring them?
Who owns the website and domain, whose name the ad accounts are in, what they report on, whether they work with your competitors, and what happens if it doesn't work.
Is a guaranteed first page ranking a red flag?
Yes. Nobody controls Google's results. Walk away from anyone who guarantees a ranking.
Should I get the logins to my own website and ad accounts?
Yes, on day one, even if you never use them. Without them you can't check the work or leave cleanly.
Free, and it opens right away
5 Questions Before You Hire a Marketing Company
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